Tesco Villages: The New Wave of McDonaldized Invasion?

Yesterday, reports emerged of plans by Tesco to set up four purpose-built supermarketcentric mini-villages in south-east England. Two of which would be in innercity South London (Streatham & Woolwich) and a third in Greater South London’s Dartford.

It’s a bit early to comment, The Times article that was mainly responsible for heralding this information to us Great Unwash’d was criticized by some on Twitter for being poorly researched.

However, in terms of defining the mood and patterns of our contemporary era, I will say this much: It is very noteworthy that this report is so plausible, so believable. It seems typical of both Tesco and the generic behaviour of successful business models in the post-industrial period.

As an anarcho-situationist dedicated to protecting South London from the homogenising anonymity of postmodernity and/or contemporary capitalism, these plans worry me deeply. I therefore extend an olive branch to the people of Bromley-by-Bow in East London, the fourth planned site of this potential Tesco-ization.

(Oh, by the way, Tesco Value cheesecake is absolute crap.)


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